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Positioning, Innovation, Strategy
How to Nail Consumer Positioning For Products In-Retail.
Learn how to create consumer positioning that drives purchase decisions, builds brand relevance, and outperforms on shelf—backed by real shopper insights.
Positioning, Innovation, Design
DTC Packaging Design That Drives Sales and Loyalty.
Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.
Positioning, Innovation, Strategy
In-store Messaging Secrets Top Brands Use.
Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.
Positioning, Innovation, Strategy
Why Channel Agnostic Branding Wins More Customers.
Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.
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Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.