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    An integrated, data-driven methodology that drives purchase behavior.
  - Innovation
    Focused innovation for a realistic approach to developing & testing new product ideas.
  - Positioning
    Pragmatic brand strategy focused on what will win vs. competition.
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    Evidence-based design to hit the right messages and drive purchase.
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  We integrate strategy, design, and consumer testing to drive sales.
  
  We’ve created an iterative stage-gate process across innovation, positioning, and design to develop consumer brands that perform.
  
  Our methodology integrates expertise from top CPG professionals and award-winning creatives with predictive consumer testing at each stage. This repeatable approach consistently delivers brand growth and measurable market success.
  
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  Integrated innovation development from concept to shelf success.
  
  Innovation Platform
  
  Competitive Audit
  
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  Idea Screener
  
  Naming
  
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  Actionable positioning that drives brand equity and pricing power.
  
  Segmentation
  
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  Retail Audit
  
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  Positioning Test
  
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  Consumer-validated design and packaging that drives sales velocity.
  
  Brand Identity
  
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  Copywriting
  
  Brand Architecture
  
  Structure Design
  
  Club Store Design
  
  E-commerce Assets
  
  Style Guides
  
  Activation Toolkits
  
  Pre-Production
  
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  Modern testing that predicts market performance and minimizes risks.
  
  Product Idea Screen
  
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  Usage & Attitudes
  
  Category Baseline
  
  Messaging & Claims
  
  Design Diagnostic
  
  Purchase Intent
  
  Price Optimizer
  
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Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

SmashBrand - Jason Vaught

Jason Vaught

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Innovation

Brand Innovation And Packaging Strategies To Drive Performance.

Uninspired packaging is a surefire way to lose sales and diminish brand recognition. If your product fails to capture attention on the shelf, it will be overlooked by consumers and the store buyer during their next inventory purchase. New products must incorporate brand innovation and packaging that puts the brand’s best foot forward. Think of…

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CPG product repositioning guide.

CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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