Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Innovation

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Positioning, Innovation, Strategy, Design

Competitive Audits for CPG Brands to Gain a Market Edge.

Struggling to stand out in the crowded consumer packaged goods (CPG) market? A competitive audit can reveal hidden opportunities, expose competitor weaknesses, and help you refine your strategy for maximum impact. Discover how data-driven insights can give your brand the edge it needs to dominate the shelves and win customer loyalty.

Positioning, Innovation, Strategy

Brand Personality Development For CPG Companies.

Discover the process of brand personality development for CPG brands. Learn the steps to stand out, earn trust, and become a go-to choice for your customers.

Innovation

Data-Driven Strategies for Smarter CPG Product Innovation.

Discover how CPG product innovation leverages consumer insights, trends, and strategy to create impactful, sustainable solutions that dominate competitive markets.

Positioning, Innovation, Strategy, Design

How Retail Consumer Targeting Drives Faster Wins.

Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.