Types.
Strategy, Design
Packaging Design For Wellness Brands That Feel Trustworthy.
Most wellness packaging fail because shoppers never give it a second look. Decisions are happening faster, based on signals many teams aren’t measuring. If your packaging hasn’t been tested against how wellness shoppers actually choose, you’re already behind.
Positioning, Innovation, Strategy
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly. Consumers are making split-second decisions, and if your identity doesn’t connect instantly, it’s game over. That’s why brand ideation isn’t just important—it’s essential.
Innovation, Strategy, Design
Turning Product Ideation Concepts into Winning Innovation.
Great ideas die without the right process. With the right process, product ideation is a structured framework that transforms sparks of creativity into actionable strategies, leveraging tools like design thinking to evaluate and refine every product idea. It’s a product manager’s secret weapon—a proven method for moving from an ideation workshop to impactful product development. …
Strategy, Design, Testing
The ROI of packaging: How to design CPG packs that win with consumers.
Most brands see packaging as a cost, smart brands see it as an investment. The right packaging design ROI turns every box, bottle, and label into a profit driver, influencing perception, purchase, and loyalty. Read on to learn how strategic design transforms packaging from expense to growth engine.
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.