Types.
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
Strategy
How To Create A Profitable FMCG Pricing Strategy.
Pricing isn’t just a number on a shelf—it’s a growth lever that can make or break your FMCG brand. Get it right and you drive margin, velocity, and loyalty. Get it wrong and you invite erosion fast. Read on to learn how to build an FMCG pricing strategy that actually performs.
Strategy, Design
How to Target Moms With Your Product Packaging.
Discover how effective packaging design for moms builds trust, drives purchase decisions, and turns everyday products into family essentials.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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