Types.
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
Strategy
The Ultimate Guide to Brand Positioning.
When someone gets injured, they ask for a band-aid instead of a bandage. That’s because of the company’s strong brand positioning. It is a powerful marketing strategy that helps companies carve out a unique space in the crowded marketplace. It helps make the brand the first choice for the target customer. It is not just…
Strategy
The Importance of CPG Brand Recall.
Consumer product brands, big and small, understand the importance of grabbing consumers’ attention, but does that attention also lead to developing lasting brand recognition and brand recall? Most consumer products compete with endless competitors and rely on repeat purchases. Thus, it is critical that your CPG company purposefully create brand assets that ensure customers think…
Strategy
Subjectivity in the Packaging Design Process.
Brand managers understand that packaging design is a crucial part of a product’s success. Even though they understand its importance, many companies take a dangerous path for brand decisions related to graphic design and product packaging. The conventional steps taken to develop CPG products allow for an enemy known as subjectivity to infiltrate the process,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.