Types.
Strategy
21 Valid Reasons For Rebranding A Company.
As a business leader, you understand that the branding strategy is perhaps the most critical aspect of your company’s success. But what happens when your brand look and feel no longer resonates with your potential customers? That’s where understanding the ins and outs of rebranding a company becomes critically important. This article explores twenty-one valid…
Strategy
How To Conduct A Successful Naming Workshop.
Do you have a great product idea but can’t figure out a name you like? You’re not alone. Most businesses believe selecting the right product name is the most challenging part of branding. The solution to this problem is conducting a successful naming workshop. But how do you conduct one? What are the key steps…
Strategy, Design
Snacks Packaging Design: A How-To Guide With Winning Examples.
Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.
Strategy
Understanding The Role Of Product Naming Conventions.
Ever wondered why some product names seem to stick in your mind while others are quickly forgotten? Finding the right name is a critical part of marketing that can make or break a product’s success, and product naming conventions are a key part of the process. An exceptional and impactful product name holds the same…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.