Types.
Strategy, Design
The Category Disrupting Truth About Luxury Packaging Design.
Customers have preconceived perceptions about luxury brands. As shoppers, we hold the assumption that the term luxury is for designer clothing, jewelry, cars, and home furnishings. Unless tracking consumers through store experiences, then showing them proof, they won’t believe how much purchasing decisions for common goods are influenced by luxury packaging design. This is where…
Strategy
A Comprehensive Guide To Electronics Packaging Design.
In today’s competitive consumer electronics market, packaging design plays a different role than it once did. Now, with a lower barrier to entry, packaging needs to do more than showcase the brand logo for a strong enough message to be sent to stand out and connect with the consumer. Electronics packaging design must now include…
Strategy, Design
The Ultimate Guide For Designing Frozen Food Packaging.
We’ve got good news for existing or emerging brands looking to increase market share in the grocery store’s freezer aisle. The frozen food industry is continuing to see substantial growth with no plans of slowing down. In most fast-growing CPG categories, you can still achieve some success with average design effort, but that isn’t the…
Strategy
How To Optimize Your FMCG Supply Chain.
Fast-moving consumer goods (FMCG) is a highly competitive market that requires in-depth market research, innovative branding tactics, and choosing the right channel for business. FMCG companies encounter numerous obstacles, particularly in the realm of logistics management. These include meeting strict timeframes, boosting inventory levels, managing supplier distances, ensuring traceability, and maintaining security. Due to these…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.