Types.
Strategy
How To Develop an Efficient Brand Positioning Map.
What if there was a simple visual tool to map your brands position against competitors? A strategic compass that guides your messaging and marketing strategy? Well there is and its called the brand positioning map; a robust framework that once created, differentiates your brand in customers’ minds. Embracing the brand positioning map helps companies to…
Positioning, Innovation, Strategy, Design
How Retail Consumer Targeting Drives Faster Wins.
Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!
Positioning, Innovation, Strategy, Design
Mastering Brand Color Ideation For Maximum Impact.
Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.
Positioning, Innovation, Strategy
Effective Consumer Targeting Tactics Every CPG Brand Needs.
Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.