Types.
Positioning, Innovation, Strategy, Design
Mastering Brand Color Ideation For Maximum Impact.
Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.
Positioning, Innovation, Strategy
Effective Consumer Targeting Tactics Every CPG Brand Needs.
Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.
Strategy, Design, Testing
How to perform a successful retail product audit for CPG brands.
Success in retail hinges on visibility and impact. A retail product audit dives deeper than standard store audits, exposing hidden opportunities to dominate the retail store. Aligning insights from retail store audit processes ensures your retail execution outpaces the competition. This isn’t just about checking boxes—it’s about unlocking data-driven strategies that transform shelf presence and…
Innovation, Strategy, Design
Specialty retail product development strategies for 2025.
What makes a product irresistible to specialty retailers and their shoppers? The stakes in specialty retail product development are high—but so are the rewards. From gourmet sauces to artisanal snacks, specialty food brands thrive when they connect deeply with discerning customers. Influenced by the Specialty Food Association trends, store owners and buyers hunt for food…
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.