Types.
Strategy
The Ultimate Guide To Successful Product Renaming.
How much does a name matter? When it comes to your products, everything. Just ask the companies who’ve watched their rebrands flop or flourish based on a single word. A product name is the customers’ first impression, and with shelves overflowing with choices, yours must instantly stand out. Get it wrong, and you’ll struggle to…
Strategy, Design
How To Create A “Convincing” Rebrand Presentation Deck.
In today’s dynamic marketplace, continuous brand evolution is essential for companies to stay relevant. However, implementing a rebrand strategy can be risky without buy-in from stakeholders, your internal team and retail channel partners. This is where a compelling rebrand presentation deck becomes invaluable as it puts your brands best foot forward, providing the why, what,…
Positioning, Innovation, Strategy
How To Increase Market Performance Through Tangible Repositioning.
Struggling to make your brand repositioning efforts stick? The problem is simple: abstract strategies leading to intangible repositioning will ultimately fall flat. Consumers don’t engage with ideas—they respond to what they see, touch, and experience. So, a tangible repositioning strategy is the solution. It’s about making bold, physical changes—product enhancements, packaging redesigns, or retail transformations—that…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.