Types.
Positioning, Strategy, Design
How To Create A Shelf-Ready Animal Packaging Design.
Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.
Strategy
The Definitive Guide To New Product Branding.
Studies show that 76% of Gen Z consumers prefer to purchase from brands with a significant mission or purpose. This data points out that new product branding is more than just slapping a brand name on your product. It’s about effectively communicating the underlying “why” that encourages the target audience to consider a product. You…
Positioning, Innovation, Strategy
Brand Innovation Trends That Drive Real Growth In 2025.
Discover the top CPG brand innovation trends for 2025 driving real growth. Learn how product innovation, branding, and consumer behavior are shaping marketing strategies that win in retail and online.
Innovation, Strategy
How to Approach Branding and Innovation Without Losing Your Edge.
Discover how to align branding and innovation to evolve your brand identity, drive growth, and connect with consumers—without losing what works.
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.