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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

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Strategy

How to Fix Children’s Product Branding with 5 Data-Driven Steps.

Unlock data-driven childrens product branding to elevate baby products with smart logo design, digital marketing & brand strategy tailored for parents.

Positioning, Strategy, Design

Cat Food Packaging Design Tips For Shelf-Stopping Success.

Cat food packaging design: Discover empathy-driven, data-backed pet food packaging that boosts shelf standout, extends shelf life & drives conversions.

Strategy

How To Build And Use A Product Positioning Chart.

Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…

Innovation, Strategy, Design

How To Develop A Dog Food Packaging Design That Converts.

Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.