Brand development that increases sales velocity, guaranteed.

Summit Series moves next door to SmashBrand

There we were, a lonely team of design and tech guys frolicking in the crisp white powder and magisterial wilderness of Powder Mountain in Eden, Utah, when it was announced that Summit Series was building a 500-home village right-smack next door to us—the very first permanent resort in the US dedicated to the exchange of entrepreneurial ideas. Whoa. Imagine our sleepy little town suddenly awash with inventors, artists, technical savants, pants-suited nonprofit founders and Richard Branson, all happily sipping cocoa and possibly flying around with solar-powered jetpacks. It’s all too exciting to think about! Welcome Summit Powder Mountain!

We love Powder Mountain, and we love the buzz and camaraderie of the start-up spirit. We were just beginning to miss all of the excitement of the meet-ups and idea-exchanging opportunities in California, so you can imagine how thrilled we are to have a huge playground of social, artistic and technological innovation right in our back yard.

The idea behind the venture is to give Summit a 365-day-per-year home base. Sure, there will certainly be an exclusive resort, but the community that is built around it will be a kind of social experiment—sort of a NASA/Moulin Rouge/Algonquin Round Table utopia, only with conferences and pitch meetings.

Summit Powder Mountain came to being through the purchase of fairly inexpensive land that was set for massive development in 2005 before the crash of the real estate market made that an empty dream. The majority of the funding came from the sale of plots of land to wealthy investors looking to build vacation homes. The ski resort, the startup investments and the hosting of conferences will likely bring in enough revenue to make the endeavor a profitable enterprise.

Previous Summit Series conferences have been legendarily and conspicuously luxurious and star-studded, all the while raising millions of dollars for modest start-ups and nonprofit organizations. The idea was born of the desire to corral a group of successful business men and women into a conference room so they could talk about their successes and failures to young entrepreneurs who have great ideas but no framework for practical application. Notable speakers have been Mark Cuban, Russel Simmons, Bill Clinton and Ted Turner.

We cannot wait to see what the new ‘hood‘ will look like, and we look forward to possibly being a part of a community bursting with exciting and fresh technical, cultural and social ideas. We work hard. We play hard. We conference hard. And now we’ll welcome Summit Powder Mountain.

Data-Driven Brand Development

Want a best-selling brand? SmashBrand is a brand development agency for FMCG and CPG companies. From brand strategy to packaging design testing, our Path To Performance™ process guarantees a retail performance lift. Book a time to discuss your project with our team.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

More from SmashBrand

Design

Winning Walmart Packaging Design Starts with this Strategy.

Master Walmart packaging design with data-driven tactics that drive shelf impact, shopper clarity, and retail compliance. Learn what truly wins in-store.

Design

How to Build Vitamin Packaging Design That Wins at Retail.

Learn how to craft a vitamin packaging design that grabs attention, builds trust, and drives purchase with a data-backed strategy and visual performance.

NICE PACKAGE, Design

How Not to be a Cracker Barrel.

Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.

Strategy, Design

Beauty Packaging Design That Actually Converts.

Data-driven beauty packaging design that performs. Learn how strategic design and testing turn shoppers into loyal buyers.

Strategy, Design

The Plant-Based Packaging Design Strategy No One Talks About.

Discover how to create standout plant-based packaging design that drives trial, boosts shelf impact, and avoids the common mistakes killing consumer interest.

Strategy, Design

Why a Packaging Design For Durable Goods will fail on Shelves.

Discover why most packaging design for durable goods fails and how to fix it with strategic, data-driven design that builds trust and drives trial.