Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

How To Make Your Private Label Brand Premium

Packaging is an important part of any successful marketing campaign. Brands need to be presented in a way that’s attention-grabbing and resonates with their target audience, especially when they are private label brands. We’ve seen an increase in private brands entering the market over the past decade, including a surge of store-brand products in markets…

Design

5 Basics of Eye-Catching Package Design

Everyone’s heard a pitch about the art of sales. Packaging, on the other hand, tends to be more of an insider conversation. There’s a tremendous amount of thought, care, and planning that goes into the perfect packaging design. Here are a few big tips to get you started. 1. Pop! First and foremost, you want…

Design

Packaging Design and the Emotional Purchase.

Packaging design captures consumers’ attention and influences their purchasing decisions. In today’s competitive marketplace, where countless products vie for consumer attention, emotional packaging design has emerged as a powerful strategy to create lasting connections with potential customers. This article will explore emotional packaging design and its impact on consumer behavior. We will delve into the…

Design

The Importance of the Dieline in Packaging Design

Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project doesn’t sink before it sets sail. This article you will learn all about dieline packaging from what it is, the packaging dieline templates options available, and the biggest mistakes brands and designers make. Why are…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.