Types.
Strategy, Design
Why We Don’t Do Spec Work
They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative work – or work done for free before terms are agreed upon– is still prevalent in many design, advertising, and communication industries. Spec work is a controversial hydra of a…
Design, More
4 Signs Your Website is No Longer User-Friendly
Responsive website design goes a long way to making a site more user-friendly, as recently acknowledged by Google. But the fact is, there’s a lot more to site user-friendliness than just that. Remember the good old days, when a website was basically a digital flyer? Yup, when we were all watching the later seasons of…
Strategy, Design
Packaging that Doubles as an Accessory
Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since that first little girl decided her empty box of animal crackers could be upcycled into a posh cardboard purse, product designers have gotten increasingly clever about making multi-use containers for…
Strategy
How To Make Your Brand Human Again.
Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the realities of brand marketing and how they affect your target market. Brand marketing is evolving. In the past, corporate moguls measured success by how standardized and cheaply they could get…
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