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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Why None of These Pet Wipe Brand Stands Out at Shelf
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Christy Lebor
Partner/ Strategy
Group Director
What the Weed Killer Aisle at Lowe
Shopping the Pasta Set for Lessons in Packaging Design
How Smart Packaging Helps Brands Win in Lowe’s Cleaning Aisle
The Branding Lessons Hiding in the Egg Aisle Every CPG Brand Should Know
Here
Boxed Wine Brands That Get It Right (and Wrong) – What Every CPG Marketer Should See.
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Topics.
Strategy, Design

The Category Disrupting Truth About Luxury Packaging Design.

Strategy

A Comprehensive Guide To Electronics Packaging Design.

In electronics, packaging is the first proof of performance. It protects, communicates value, and builds trust before the product is ever used. Ready to see how great design drives impact? Read on to learn more.

Strategy, Design

The Ultimate Guide For Designing Frozen Food Packaging.

There’s more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.

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A Complete List Of FMCG Categories.

From toothpaste to protein shakes, fast-moving consumer goods shape what ends up in every cart, every day. But not all FMCG categories move the same way. Want to see where the real shelf power lives? Dive into the complete list of FMCG categories that drive volume, visibility, and velocity.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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