Types.
Strategy, Design
3 Crucial Millennial CPG Trends to Know.
When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…
Design
Flexography vs. Lithography vs. Digital Printing: A Primer on Commercial Printing
Who’s Flexo? What’s a Litho? If you’re confused about the different printing methods available to business owners, you’ve come to the right place. Commercial printing is the link between your customers and your brand. Whether it’s for packaging, labels, business cards, or shipping materials, it pays to know the differences between each of the printing…
Design
How To Create Emotional Connections With Packaging Design
The colors of your package can have subtle, yet powerful, implications for how consumers perceive your product. We all know how important color is in consumer psychology. Some companies follow product packaging trends and try to tap into what’s popular at the moment, while others (such as Apple and its characteristic white) use colors to…
Design
A Guide For Understanding CPG Market Research.
Market research is a concept that brands are aware of, but few understand. The fact remains CPG market research is key to a brand’s success. CPG market research is the central element of your brand’s packaging; the secret sauce determines what the packaging will look like, who we are designing it for, and how users…
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