Types.
Design
4 Simple Strategies for Engaging Customers With Packaging
Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from others on the shelf and earn that treasured space in their shopping carts. But if the packaging isn’t engaging, there’s a good chance that shoppers will never give it a…
Testing
Understanding Package Design Testing for CPG Brands.
Packaging is the face of your product. It’s a key driver of sales in retail environments and is a chief way to differentiate yourself from competitors. But in our experience, many companies don’t give the packaging design process the respect it deserves. This article outlines the key CPG package design testing methods for predicting shelf…
Design
4 Millennial Packaging Design Tips for Customer Engagement
Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it makes sense that CPG companies want to tailor their marketing strategies and packaging designs to cater to these audiences. However, marketing to Millennials isn’t that different than marketing to Baby…
Design
CBD Package Design and Labeling Tips
SmashBrand has been fortunate enough to work with leading brands in the CBD industry. Undoubtedly, this industry will continue to grow and the trends show it is a great time to be in the CBD market. However, now that the CBD industry has matured, there is competition on every corner. Your CBD packaging now requires…
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