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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Satisfy Your Sweet Tooth With This Guide To Candy Packaging Design.

Breaking into the candy market takes more than a sweet product—it takes packaging that performs. If your brand isn’t flying off store shelves, your design may be holding you back. Read on to discover how smart, strategic candy packaging turns browsers into buyers.

Strategy

FMCG Merchandising: Performance Driven Retail Strategies.

Learn effective strategies and methods of FMCG merchandising management. Learn how to monitor your supply chain, inventory, and retail product placement.

Strategy

The Best Box Packaging Design Ideas For 2024.

In the present day, where everyone loves to shop has emerged as the prevailing practice, the significance of creative packaging design is quite essential. However, whether modern consumers’ primary concerns are product quality, low price, or unfastened delivery, packaging design pays attention to detail.  Recent research suggests that almost half of e-commerce customers across all…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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