Types.
Strategy
How Marketing and Branding Differ in Your Customer Outreach Strategy
Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your overall marketing strategy, right? Yes and no. The two certainly share some similarities, but what’s more important are the ways in which they differ—and how those differences coordinate to make…
Design
The Complete Packaging Design Process: From Concept to Print.
A detailed look at the packaging design process. From early concepts to the final print, here’s an end-to-end look at how to create packaging that performs.
Design
How to Create A Cosmetic Packaging Design That Wins On-Shelf
Your packaging is your silent salesperson in a crowded beauty aisle. In a category driven by impulse and emotion, cosmetic packaging design can make or break a sale in seconds. Want packaging that turns heads and drives purchase? Read on to learn how to design for both impact and performance.
Design
Packaging Design for Kids
Discover how effective children’s product packaging captures attention, builds trust, and drives purchase decisions across categories. Read more now.
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