Types.
Strategy
Boomer, Meet Zoomer: Packaging Design for Generation Z.
Generation Z (cheekily referred to as “Zoomers”) is a demographic of consumers born in or after 1997, putting the age range of Gen Z’ers between 0 and 23. When you hear someone grumbling about “kids these days,” you can at this point they’re referring to Gen Z. But what makes this demographic so different from Millennials or…
Design
Best Practices For Cannabis Packaging Design
Once upon a time, a dime bag of shake and the latest Pink Floyd vinyl may have meant everything in the world to a group of local teens. Those days are long gone. Modern cannabis consumers are conscious, discerning, and diverse. The explosion of the medicinal and recreational cannabis industry has brought in serious investments…
Design
Attracting Millennials To Your Pet Brand With Packaging Design
Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the demise of casual dining restaurants, causing the cost of avocados to skyrocket, and ruining sales for heritage beer brands like Budweiser and Coors. But on the flip side, thanks to…
Strategy
How Marketing and Branding Differ in Your Customer Outreach Strategy
Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your overall marketing strategy, right? Yes and no. The two certainly share some similarities, but what’s more important are the ways in which they differ—and how those differences coordinate to make…
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