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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Clearing Up The Differences Between CPG vs. FMCG.

Knowing the difference between CPG vs FMCG could reshape your brand strategy. If you’re building, scaling, or marketing consumer goods, understanding what sets them apart isn’t optional it’s critical. Keep reading to decode CPG vs FMCG and discover which insights will give your brand the edge.

Strategy

The Top 8 FMCG Trends Your Brand Must Know.

With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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