Types.
Strategy
The Opportunities & Risks of Refill Packaging.
The throw away generation is quickly coming to an end. More and more consumers expect brands to package their products using sustainable materials to support a better environment, and retailers are heeling this movement. The circular economy impacting the CPG industry and refill packaging is one option brands have to lower their environmental footprint. According…
Testing
Packaging Design Testing: It’s a Big Deal.
Your packaging design is more than just a pretty face for your product. It’s a powerful marketing tool designed to attract consumers. According to surveys, 72% of Americans say packaging design influences their purchasing decisions. The more your customers like the packaging, the more of your stuff they’ll buy. Unlike your online ads or website…
Strategy
How To Create An Effective Brand Purpose
Without the right strategy, consumers will likely misunderstand (or miss entirely) your idea of a compelling brand purpose. Even if your message is positive or your brand mission is respected, unless a brand purpose is unique and definitive, your brand purpose may fall upon deaf ears. Companies create their brand purpose in many different ways….
Design
What Does the New Normal Look Like for Packaging Design in a Post-COVID World?
COVID-19 is reshaping packaging trends we’ve taken for granted across all aspects of our lives. Packaging design is no exception. We’re seeing mainstream behavioral shifts sure to affect the packaging landscape for years to come, and as is so often stated with pandemic discussions, the packaging industry won’t be returning to normal. Instead, we’re transitioning…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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