Types.
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
Design
Impactful Packaging Design For Pet Brands That Enhance Market Growth.
Consumers aren’t just buying pet food, they’re buying trust, values, and health in a bag. In a category where sticker prices rise and brand loyalty is hard-earned, packaging is your most important sales tool. If your design isn’t working as hard as your formulation, you’re already behind.
Testing
Why Purchase Intent is the Most Important Metric for CPG Brands.
The livelihood of any business lies in its ability to take a consumer from interest to transaction. You can win or lose shelf space based on the initial and repeatable sales a product creates. The metric most vital to moving the revenue needle is purchase intent. You can’t control the number of consumers that pass…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
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