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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

FMCG Ecommerce: Everything You Need To Know.

The fast-moving consumer goods (FMCG) industry is fiercely competitive, driven by the fast-moving nature of its products and fluctuating prices. There’s a constant battle for market share, whether the morning toothpaste or the evening snack. With the complexity of retail, many consumer goods brands begin by engaging in FMCG ecommerce. In such a highly competitive…

Design

Satisfy Your Sweet Tooth With This Guide To Candy Packaging Design.

Breaking into the candy market takes more than a sweet product—it takes packaging that performs. If your brand isn’t flying off store shelves, your design may be holding you back. Read on to discover how smart, strategic candy packaging turns browsers into buyers.

Strategy

FMCG Merchandising: Performance Driven Retail Strategies.

Learn effective strategies and methods of FMCG merchandising management. Learn how to monitor your supply chain, inventory, and retail product placement.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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