Types.
Strategy
How To Create A Profitable FMCG Pricing Strategy.
In the FMCG industry, your pricing strategy is one of the most vital components of a successful brand strategy. Hitting the sweet spot of pricing can skyrocket the company’s overall profit. Conversely, the wrong FMCG pricing strategy can traumatic impact brand performance. The right FMCG pricing strategy boosts overall product sales, builds stronger customer loyalty,…
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Design
The Top Package Design Strategies For Natural Products.
Decision makers and designers have done a good job filling the natural product industry with earthly tones and a calming color palette. It makes sense since these speak to the colors we find in nature, which communicate well with consumers interested in natural products. But when you find yourself in nature, what is it that…
Strategy
How Much Does Brand Development Cost?
Your brand isn’t what you say, it’s what people remember. Without a smart strategy, even great design falls flat. Want to build a brand that actually sticks, sells, and scales? Start with the strategy. Keep reading to uncover what brand development really costs and why it’s worth every dollar.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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