Types.
Strategy
21 Valid Reasons For Rebranding A Company.
When growth slows, relevance fades, or your brand no longer matches who you’ve become, staying the same is the real risk. Rebranding is strategic survival. If you want to know exactly when and why brands must evolve, read on to uncover the most essential reasons for rebranding.
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A Complete Guide For Mastering The Naming Process.
Did you know that a well-crafted product name can make or break a business? Research suggests a solid brand name can significantly increase sales and investor interest. But with many factors to consider, from trademark laws to cultural sensitivity, how do you identify that your product name stands out, represents what the brand stands for, and…
Strategy
How To Conduct A Successful Naming Workshop.
Do you have a great product idea but can’t figure out a name you like? You’re not alone. Most businesses believe selecting the right product name is the most challenging part of branding. The solution to this problem is conducting a successful naming workshop. But how do you conduct one? What are the key steps…
Strategy, Design
Snacks Packaging Design: A How-To Guide With Winning Examples.
Positioning and consumer satisfaction are at the forefront of your snacks packaging design. Ready to create the best packaging design for snacks? Learn how.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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