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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy, Design

The Ultimate Guide For Designing Frozen Food Packaging.

There’s more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.

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A Complete List Of FMCG Categories.

From toothpaste to protein shakes, fast-moving consumer goods shape what ends up in every cart, every day. But not all FMCG categories move the same way. Want to see where the real shelf power lives? Dive into the complete list of FMCG categories that drive volume, visibility, and velocity.

Strategy

How To Optimize Your FMCG Supply Chain.

Fast-moving consumer goods (FMCG) is a highly competitive market that requires in-depth market research, innovative branding tactics, and choosing the right channel for business. FMCG companies encounter numerous obstacles, particularly in the realm of logistics management. These include meeting strict timeframes, boosting inventory levels, managing supplier distances, ensuring traceability, and maintaining security. Due to these…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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