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Strategy

How CPG Brands Can Connect With Gen Z?

  Consumer packaged goods (CPG) brands are trendsetters. Theyโ€™re often among the first groups to pivot their marketing strategies and reach out to the latest generation of young, spendy consumers. While the Millennial market reigned supreme for a number of years, a new generation is taking hold in the marketing mainstreamโ€”the so-called Generation Z, a…

Strategy

Choosing the Right Brand or Product Name.

Whether youโ€™re starting a brand, sub-brand, or product extension, its name matters. You want something thatโ€™s recognizable but is also unique. In some cases, such as Kleenex for tissues or the Magic Eraser for cleaning sponges, you can create a name so iconic that people use it to describe any product within that categoryโ€”even if…

Strategy

8 Retail & Online Brand Growth Strategies

A successful, consistent brand is immediately recognizedโ€”even lovedโ€”by consumers, but many variables drive the success of your brand strategy. Even in a strong economy with significant market growth, strengthening an existing brand is challenging. However, continuously nurturing your brand growth strategies is critical to your companyโ€™s long-term success. Even if your sales are increasing, growing your…

Strategy

The Whys and Hows of Creating an Effective Vision Statement

Your brand vision is a set of objectives guiding the growth and direction of your company. Itโ€™s one of those terms like โ€œmission statementโ€ or โ€œbrand valuesโ€ that marketers love to throw around, but what does it really mean? How does a company define its brand vision, and what are the benefits of doing so?…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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