Types.
Strategy
FMCG Sales: How To Guide For Consumer Goods Brands.
Maximize FMCG sales, capture market share & boost revenue! Learn the strategies, trends & key players giving you a complete understanding of this industry.
Design
A Timeless Approach to Modern Packaging Design.
What does modern mean to you? Your answer will probably differ from other professionals reading this article. To say that the definition of modern is broad would be an understatement. You may miss your target market if you create a Modern packaging design based on what you feel modern designs should be. If you leave…
Design
How To Create A Tea Packaging Design That Wins On-Shelf.
While coffee might be the bigger conversation in the United States, globally, tea generates more than double the revenues. With coffee generating 102.02 billion compared to tea, which generates 207.1 billion, you can clearly see why tea is such an important part of the CPG market. Therefore, tea packaging design is critically important to a…
Strategy
CPG KPIs: A Guide For Measuring Success.
If you’re not tracking the right CPG KPIs, you’re not managing a brand, you’re guessing. In a category where every packaging decision, price point, and promotion can move the needle (or miss it), key performance indicators aren’t optional. They’re how CPG brands turn data into dominance.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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