Types.
Strategy
How Much Does Brand Development Cost?
One of the most pressing questions for entrepreneurs and business leaders is: How much does brand development cost? A strong brand identity isn’t a luxury—it’s the cornerstone of market success. But the process isn’t cheap or simple. Spend too little and risk building a brand that fails to connect. Overspend and you might invest in…
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
Design
Packaging Design For Pet Brands.
It wasn’t long ago when pet products owned only a small space at the end of a less desirable grocery aisle. Only a few household names owned this space because, well, dog food is dog food, right? Then came the growth of warehouse stores. Costco and Sam’s Club offer giant 50 pound bags of pet…
Testing
Why Purchase Intent is the Most Important Metric for CPG Brands.
The livelihood of any business lies in its ability to take a consumer from interest to transaction. You can win or lose shelf space based on the initial and repeatable sales a product creates. The metric most vital to moving the revenue needle is purchase intent. You can’t control the number of consumers that pass…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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