Types.
Design
The Complete Guide To Box Packaging Design.
Product packaging is not just a box, bottle, or pouch; rather, it’s an experience you offer your potential buyers. Unique packaging design should do more than impress the target audience, it should make your brand distinctive in your chosen market. And while you might “think” of packaging as a branding asset (which it also is)…
Design
Beverage Packaging Design Strategies To Make You Thirsty.
Building a beverage brand is a daunting task. The cost of flavor R&D, bottling, and shipping (my goodness, the shipping!) is enough to detract brands from moving into the beverage industry. But what do you do when your product is so good that shelving the idea is a disservice to society? You put your grown-up…
More
Clearing Up The Differences Between CPG vs. FMCG.
Consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) are often interchangeably used industry terms. However, some key differences between these two terms are necessary to understand, especially for those who work in marketing and sales. This article compares CPG vs. FMCG, exploring the differences that matter for development, branding, marketing, and sales. Whether you’re…
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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