Types.
Strategy, Design
Breaking Down The Cost of Rebranding.
Rebranding can cost momentum, trust, and market share if done wrong. So what should a rebrand really cost, and where does the investment actually pay off? Read on to learn how to budget smart, avoid waste, and make rebranding a growth lever, not a gamble.
Strategy
24 Critical Rebranding Questions You Must Ask.
Most rebrands fail before design ever begins—because the wrong questions were asked. If you’re about to change your brand, pause. The answers you gather now will determine whether you grow or disappear. Read on to learn the rebranding questions that actually protect performance and drive results.
Design
7 Packaging Design Examples of Winning Baked Goods.
Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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