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Christy Lebor
Partner/ Strategy
Group Director
Strategy

7 Rebranding Announcement Examples With Insights

Most rebrands fail at the moment they’re announced. The message is unclear, the impact gets lost, and the market moves on. The best rebranding announcement examples do the opposite, they shift perception instantly. Want to see how it’s done right? Read on.

Design

Best Tools for Packaging Designers in 2026

Learn how packaging design for garden products drives shelf choice, reduces shopper doubt, and boosts sales with data-backed best practices.

Strategy

7 Interesting Rebrand Case Studies to Learn From.

Behind every great brand revival is a strategy that worked and one that didn’t. From subtle refreshes to full-scale transformations, these rebranding case studies reveal how the smartest brands rebuild relevance, trust, and market dominance. Read on to learn what makes a rebrand succeed and what can make it fail.

Strategy

How To Execute A “Profitable” Pivot Strategy.

The strategy you create when selling products to the consumer market isn’t a one-and-done effort. Through each phase of a business cycle, there will always be unforeseen reasons that demand a need to pivot in the marketplace. But before finding an alternative path or blazing a trail, brands must have a pivot strategy to ensure…

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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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