Types.
Strategy, Design
CPG Packaging Experience: How To Create a Memorable Design.
Even with better quality, product innovations, and lower pricing, 80% of emerging new products fail to perform on retail shelves. Despite having a solid marketing plan and uplifting company mission statement, there’s a good chance that brands creating a better CPG packaging experience will replace your product. Want to be the brand that swipes away…
Strategy
CPG Brand Strategies For Better Store Performance.
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.
Strategy, Design, Testing
Understanding The Process Of Strategic Brand Development.
Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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