Types.
Design
7 Packaging Design Examples of Winning Baked Goods.
Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…
Strategy
21 Valid Reasons For Rebranding A Company.
As a business leader, you understand that the branding strategy is perhaps the most critical aspect of your company’s success. But what happens when your brand look and feel no longer resonates with your potential customers? That’s where understanding the ins and outs of rebranding a company becomes critically important. This article explores twenty-one valid…
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A Complete Guide For Mastering The Naming Process.
Did you know that a well-crafted product name can make or break a business? Research suggests a solid brand name can significantly increase sales and investor interest. But with many factors to consider, from trademark laws to cultural sensitivity, how do you identify that your product name stands out, represents what the brand stands for, and…
Strategy
How To Conduct A Successful Naming Workshop.
Do you have a great product idea but can’t figure out a name you like? You’re not alone. Most businesses believe selecting the right product name is the most challenging part of branding. The solution to this problem is conducting a successful naming workshop. But how do you conduct one? What are the key steps…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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