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Decoding the Disastrous Tropicana Rebrand.
A successful rebrand can take a company’s image to new heights, while a failed one can bring it crashing down. Just ask Tropicana. In 2009, the iconic orange juice brand rolled out the Tropicana rebrand in Las Vegas as part of a nationwide rebranding campaign for their top-selling Tropicana Pure Premium orange juice. But, the…
Design
A Comprehensive List Of Website Design Trends For 2024.
As the year 2024 approaches, the world of website design is poised to transition toward creating wholesome and enjoyable online experiences. Users increasingly seek digital areas that promote happiness, connection, and positivity. This comprehensive guide will investigate the essential website design trends expected to prevail in 2024, including insights, examples, and practical suggestions for efficiently…
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The Most Famous Rebranding Stories Of The Last Century.
Which famous rebranding stories do you think had the most significant impact on their respective industries over the last century? Some of the most iconic brands underwent significant transformations by adopting a new logo, visual identity, and positioning through rebranding. Famous examples of rebranding, such as Coca-Cola’s change from its script logo to a solid…
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Direct-to-consumer is dead for the majority of CPG categories. That’s a bold statement, but our analysis of thousands of fast-moving consumer goods companies makes it clear; a DTC digitally native model is a dead-end strategy unless you own a platform or are vertically integrated to offset your customer acquisition costs. CPG startups hoping to scale…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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