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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

How To Develop The Perfect Brand Positioning Statement.

An effective brand positioning statement clearly shows what makes the brand different. Unfortunately, too many companies never take the time to create one strategically. It is one main reason they fail to execute their brand positioning strategy properly.  This guide will show you how to make a powerful brand positioning statement. You’ll learn proven ways…

Strategy

How To Develop A Winning Brand Positioning Strategy.

Imagine yourself in a store. You are looking for an energy drink. What brand have you pictured first when you saw the word energy drink? Red bull? Monster? Whatever comes first to your mind results from a successful brand positioning strategy. The brand position becomes essential for growth as the market becomes increasingly crowded and…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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