Types.
Strategy
10 Of The Most Transformative Rebranding Examples.
Brand identity is an essential component of a successful business. It allows companies to stand out from their competitors, communicate their core values, and create long-lasting impressions on customers. But what happens when a brand’s identity no longer aligns with its values, goals, or positioning? That’s where rebranding comes in. Whether a complete overhaul or…
Strategy
A Brand Strategists Guide To CPG Influencer Marketing.
While it may appear that leveraging influencers is a new marketing strategy, CPG brands have been using this form of social proof for decades. CPG influencer marketing dates back to 1882. At this time, a London socialite and West End stage actress Lillie Langtry became the poster girl for Pears Soap, making her the first celebrity…
Strategy
The Ultimate Guide to Website Rebranding.
Welcome to the digital age, where your website is the brand’s first chance to leave a lasting impression on potential customers. Companies get this as most are willing to invest significantly when launching a new brand. But what happens when your website or multiple sites are outdated or no longer accurately represents your brand? That’s where…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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