Types.
Strategy
The Power Of Brand Naming In Marketing.
What secret ingredient can make or break a brand’s success? The answer lies in the power of naming marketing. A well-crafted brand name captures user attention, shapes perceptions, and influences purchasing decisions like nothing else. Brand naming isn’t just labeling the products; it is the foundation of the brand identity. Picking the right name communicates…
Strategy
Types of Brand Positioning You Must Know.
Brand positioning is a battlefield strategy. Choose the wrong approach, and you blend in. Choose the right one, and you own a category your competitors never saw coming. If you’re ready to understand the positioning types that actually move markets, read on to learn more.
Testing
Brand Testing For FMCG and CPG Brands.
What does your go-to-market strategy look like? Does it include a round table of experts tossing out ideas on how to brand and message your product? Have you compiled extensive market research to understand your consumer better? What about brand testing? Have you worked through focus groups and consumer panels to meet the consumer’s “current”…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields
