Types.
Strategy
What Is Product Branding? Understanding The Fundamentals.
Product branding infiltrates our daily lives, whether it’s the coffee cup from your favorite brand, the toothpaste on a grocery store shelf, or smartphone ads. This comprehensive guide will teach you what is product branding, its essential elements, and what makes a highly impactful product branding strategy. Product branding applies branding strategy principles to a…
Strategy
How-To Effectively Conduct Brand Positioning Research.
Most brands think they know their position until the data proves otherwise. Assumptions waste budgets, stall growth, and kill relevance. Brand positioning research exposes what your audience really sees, believes, and buys. Want to own your space instead of renting attention? Keep reading.
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Leveraging The Threads App For CPG Brands.
The modern world constantly evolves, with rapidly changing technology at the forefront of optimizing a company for growth. Whether or not a brand is ready, the CPG industry is one such field that adapts to these changes and survives. One such change in technology for the online world is the introduction of the Threads app,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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