Types.
Strategy
A Product Positioning Template That Increases Performance.
Studies show that around four out of five customers prefer to purchase from a brand they have confidence in. Therefore, companies should focus on developing their product positioning strategies to build this level of trust. An efficient product positioning template can make all the difference between tremendous success and disappointing mediocrity. If you find it…
Strategy
An Complete Brand Positioning Template to Maximize Equity.
Did you know that 90% of CPG brands fail within the first two years? This is often a result of not having strong brand positioning. But having a distinct position in the market doesn’t happen by chance, to get there you need a structured plan…or a template if you will. That’s why in this article…
Strategy
A “Smart” Rebranding Timeline to Maximize Results.
Starting a rebranding journey can be a game-changer for businesses, breathing new life into their brand identity. But without a well-defined rebranding timeline, even the most thrilling rebrand ideas can fall flat, leaving companies scrambling to regain their footing. That’s why a strategic timeline is paramount. It serves as a roadmap, guiding you through the…
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How To Perform A “Performance-Focused” Brand Audit.
Whether working with a new-to-market brand or an existing company undergoing a brand refresh, an audit process is necessary for brand development. The brand audit provides valuable insights into the following: A comprehensive brand audit often separates strong brands that dominate a category from mediocre ones that struggle to remain on the shelf. But how…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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