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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
Strategy

Best Product Branding Examples From the Last Decade.

Don’t even think about launching your new product without a solid branding strategy. Studies show that 81% of consumers need to trust a brand before considering buying. A good product branding strategy presents the product as the only solution to their problems, thus building trust and converting them into loyal customers. There are hundreds of…

Strategy

How to Announce Rebranding on Social Media

Rebranding is a make-or-break moment where your audience decides whether they’re leaning in or checking out. Nail the announcement, and you reset the narrative in your favor. Miss it, and the momentum dies on arrival. Ready to launch a rebrand that actually lands? Read on.

Strategy

Multi-Product Branding Tactics to Drive More Revenue.

In a world where consumers crave variety but trust consistency, multi-product branding is how market leaders win both. The right strategy turns one strong brand into a powerhouse portfolio, building equity, expanding reach, and multiplying growth. Read on to learn how to master multi-brand architecture that scales.

Strategy

Crafting A Data-Driven Product Branding Strategy.

No matter how innovative your new product is, it won’t take off without a strong product branding strategy. Think of it as the rocket fuel that propels your product into the market. A compelling brand marketing strategy builds customer trust and boosts sales. But developing such a strategy is no easy feat—it demands careful planning,…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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