Types.
Strategy
Cultivating Brand Equity To Capture Market Share.
Consumers are bombarded with countless options from all angles and through numerous senses. With so many brands vying for the consumer’s attention, being seen becomes challenging, and creating loyalty seems impossible. True, establishing and nurturing consumer-based brand equity is more complex than before, but it’s still worth the investment. When planning how to create brand…
Strategy
Strategic Product Branding And Marketing Tactics That Reach Consumers.
“Sell me this pen!” You’ve probably encountered this classic line for teaching sales. Upon closer inspection, it’s not just about how to sell this pen, but rather why I should sell it in the first place. This “why” shapes your entire product branding and marketing strategy. To create a robust product branding and marketing strategy,…
Strategy
This Is How You Create A Brand Positioning Matrix.
A great brand positioning matrix exposes where you should be to win. If you’re making decisions without this map, you’re competing blind while smarter brands claim the whitespace you’re missing. Ready to reposition with precision? Read on to learn more.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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