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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

Best Product Branding Examples From the Last Decade.

Don’t even think about launching your new product without a solid branding strategy. Studies show that 81% of consumers need to trust a brand before considering buying. A good product branding strategy presents the product as the only solution to their problems, thus building trust and converting them into loyal customers. There are hundreds of…

Strategy

How to Announce Rebranding on Social Media

Recently rebranded your company or product and want to know how to announce rebranding on social media appropriately? If you want to create a buzz around your rebranding project then you have come to the right place.  A social media rebranding announcement can be tricky and may lead to confusion if not done correctly. Therefore,…

Strategy

Crafting A Data-Driven Product Branding Strategy.

No matter how innovative your new product is, it won’t take off without a strong product branding strategy. Think of it as the rocket fuel that propels your product into the market. A compelling brand marketing strategy builds customer trust and boosts sales. But developing such a strategy is no easy feat—it demands careful planning,…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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