Types.
Strategy, Design, Testing
How To Perform A Data-Driven Brand Refresh.
Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers. Even though refreshing…
Strategy
The Ultimate Rebranding Checklist And Success Roadmap.
From the daily agenda to long-term goals, checklists are invaluable for navigating simple and complex processes. When transforming your existing brand into a new, dynamic identity, our comprehensive company rebranding checklist is the ultimate guide, ensuring you cover your bases and set yourself up for a successful transition. Determine your rebranding why. When engaging in a…
Strategy, Design
The Ultimate Guide To Logo Rebranding.
In a world of visual storytelling, a logo is more than a decorative element; it’s the most critical brand asset for increasing memorability in the minds of consumers. A logo must resonate yet remain etched in time so that your products become more than a use-case; they become a habitual response where consumers look to…
Strategy, Design
Branding and packaging design tactics to boost CPG brand awareness.
No matter how innovative your product is, it will fail to capture the required attention without a solid branding and packaging strategy. Why? Because people are bombarded with a sea of options in every product category. You must capture the target customer’s attention at first glance or be ready to lose it to your competitor. …
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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