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Strategy, More
Corporate Branding Vs. Product Branding In Consumer Goods.
Being a CPG brand manager tasked with launching a new product line, a critical question emerges as you think through your branding strategy: Should you leverage the company’s established name or develop a distinct identity specific to the latest offering? There’s always tension between corporate branding vs. product branding, making it challenging to decide one…
Strategy
Brand Positioning Components To Amplify Your Strategy.
Sometimes, a brand becomes so ingrained in our minds that it becomes synonymous with the product itself. For example, we suddenly imagine a band-aid when thinking of a bandage. Similarly, we think of the brands Monster and Red Bull as energy drinks. This is the power of strong brand positioning. You need an exceptional brand positioning…
Strategy
Navigating And Adapting To The Latest CPG Trends.
In constantly evolving industries like CPG, keeping tabs on what is still working, where consumers are shifting, and how the market is changing can be tricky. But complexity doesn’t excuse a brand from staying on top of current CPG trends. CPG industry trends can be a slow incremental change or seemingly happen at the drop…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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