Types.
Innovation, Strategy
How to Develop A Market Penetrating Brand Innovation Strategy.
When launching a new brand or product, companies follow two paths: align with trends, blending in with the crowd or developing a brand innovation strategy that sets them apart. The difference? Simply surviving versus thriving—becoming a trendsetter, captivating your audience, and leaving your competitors far behind. A well-crafted brand innovation strategy can work wonders, but…
Innovation
Brand Innovation And Packaging Strategies To Drive Performance.
Uninspired packaging is a surefire way to lose sales and diminish brand recognition. If your product fails to capture attention on the shelf, it will be overlooked by consumers and the store buyer during their next inventory purchase. New products must incorporate brand innovation and packaging that puts the brand’s best foot forward. Think of…
Strategy, Design
The Ultimate Guide To Successful Rebranding.
Rebranding isn’t just about a new logo or fresh packaging it’s a strategic move that can redefine your brand’s identity, attract new customers, and reignite loyalty. But without the right approach, a rebrand can confuse your audience and weaken your market position.
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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