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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Produce Packaging: Is Your Banana Wrapped in Plastic?

In an ideal world, there would be no need for packaging; every food item, electronic item or home accent would come encased in an impenetrable, invisible shield, protecting it from the rigors of transportation. Potato chips would all be whole (without exception), laptops would arrive without a scratch, and ceramic figurines would remain un-shattered. Unfortunately…

Design

Why You Google, and Don’t Yahoo.

If you declared that you were going to “Yahoo” something, your friends would think that you’ve embraced some Appalachia slang term for driving a three-wheeled recreational vehicle into a ravine. Although Yahoo! (the exclamation mark is part of the brand name – get off our backs, AutoCorrect) has been a web database/search engine/webmail service since…

Design, More

America vs Europe – Who Has The Best Designs?

If you thought we, as Americans, had escaped the dominion of the powers of Europe and Great Britain after the Revolutionary War, the War of 1812, World Wars I and II, and the failure of Robbie Williams ever to become as big a star in the U.S. as his PR strategists intended, than you were…

Design, More

Knowing When to Be Responsive.

Remember the old days when marketing strategies were basically limited to print ads, television campaigns and perhaps the occasional aerial banner? There was no thought of search engine rankings; Web videos or social media, and if you asked anyone about browser optimization, they would have looked at you like you were from Mars. Yeah, those…

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