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Christy Lebor
Partner/ Strategy
Group Director
Design, More

Why Beauty Product Label Design Matters More Than Ever.

Beauty products’ label design matters more than ever due to the sheer volume of beauty products on the market. This usually includes the customer’s need to address a particular issue and the consumer’s squeamishness over cosmetic ingredients. Back when there was nothing but arsenic face powder and donkey milk, product labels could afford to be…

Design, More

Retail Label Design: The Key for Retail Success

The key to retail success isn’t a mystery, but it is quite frankly elusive. We’ve touched upon what you can do to make your product label less boring in previous articles, and we’ll go ahead and reinforce some of the more important points. As far as designing a label that will make the product fly…

Design

What Makes Some Packaging Designers Stand Out.

  So what makes one packaging designer stand out over another one? Good question: some stand out because of their glorious pectoral muscles, radiant skin, and impeccable wardrobe…

Design, More

3 Questions You Must Ask Your Label Designer.

When interviewing a potential label designer, you must be as thorough as you would be during an interview for a potential nanny or surrogate parent. After all – your product is your baby, isn’t it? Why leave it in the hands of a potential asylum escapee?

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