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Design, More
Three Things Your Food Labels Absolutely Need.
While we don’t entirely trust food products that come with elaborate sets of instructions, certain guidelines do exist with regard to creating food product labels that can close a sale. For example: was the food product manufactured at or near a peanut, milk or shellfish processing plant? What are the nutritional components of this food…
Design
Three Reasons Your Label Isn’t Attracting Your Customers.
Although we don’t want to emphatically state that there are sets of rules to which you must adhere in order to have a successful and evocative product label, there are certain components that make good product labels, and graphic designers and brands ignore them at their own risk. The color of the label, as well…
Design, More
Photoshop Doesn’t Make You a Designer.
So, you think you’ve mastered the nuances of Photoshop. You’ve managed to create a super-cool 3D graphic effect that looks like it came straight from the fevered brain of a Pixar genius. You clearly have what it takes to be a graphic designer, right? Just like having a driver’s license doesn’t automatically qualify you for…
Design
Old Packaging Can and Should Learn New Tricks.
Old Packaging To the layperson, packaging evolution can seem arbitrary and even irritating. Everything was fine before; why does my tube of toothpaste have to look like a public bathroom soap dispenser? Why is my sports drink shaped like an extraterrestrial fertility doll? Why should my chip package look like it could survive space travel?…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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