Types.
Design
The Seven Cardinal Sins of Package Design.
It’s no secret that many industries don’t exactly steer their ships according to the moral compass. Perhaps those experimenting on animals, polluting the environment, or employing child labor come to mind. While we in the product design and branding field stay away from these unquestionably despicable practices, we don’t all have untarnished halos. Package designers…
Design
Is Your Packaging Design So Good It Saves Lives?
Packaging design firms are not typically thought of as critically important, life-saving institutions – we design packages for the purpose of protecting and cleverly displaying styling gels, chai tea, and energy drinks, for heaven’s sake. Sometimes, packages are designed even for things that don’t need to be packaged, like our favorite target we like to…
Design
3 Packaging Design Tips to Change Your Buyer from Joe Shmoe to a 1-percenter.
When it comes to our buying choices, our first impressions, for better or worse, impact us more than we care to admit. We like to think of ourselves as savvy shoppers; the sort of people who aren’t in thrall to the superficial allure of high end packaging design, but if we saw a genuine Rembrandt…
Design
Differences Between What You Like About Your Packaging Design vs. Your Customers.
Look at some of the most popular packaging design blogs and publications. You’ll notice a large proportion of highlighted branding and package design is dedicated to product packaging that you simply never see in Walgreen’s or Ralph’s or any other store in which your customer shops. This phenomenon isn’t unique to graphic or package…
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