Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
NICE PACKAGE

How to create loyalty with the channel agnostic consumer.

In this edition of NICE PACKAGE you will learn how to create a package design that works across different channels. Discover how to win in omnichannel.

Positioning

How to Position Your CPG Brand Extension for Market Success.

When should CPGs consider a brand extension? What are the risks? Learn how the right consumer insights can guide your brand extension to greater success.

Positioning, Innovation, Strategy, Design

A No-Nonsense Guide To Winning in CPG and Retail.

Learn the secrets to winning in CPG and Retail landscape. Discover the art of crafting a memorable brand identity that generate sales in retail landscape.

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Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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