Types.
Strategy
The Essential Elements of Effective Brand Naming.
Brand naming is one of the toughest decisions when first developing your brand. The naming process can be intimidating unless you’re one of those lucky few struck by an aha moment, leading you to the perfect name. Unfortunately, the eureka effect only exists for the minority, and most companies will need a brand naming strategy. …
Design
Post-COVID Packaging and Other Consumer Megatrends.
Saying COVID-19 has changed the way companies do business is more than an understatement. The true impact of COVID-19 on day-to-day operations will take a long time to tally, both financially and emotionally, regardless of the industry. For packaging design, this impact will reveal itself in both the short-term and long-term. Package design and branding…
Strategy
How to Create A “Unique” Brand Voice That Stands Out.
Most brands don’t have a voice problem. They have a sameness problem. If your brand sounds like everyone else, it gets ignored. A unique brand voice isn’t about being louder—it’s about being unmistakable. Here’s how to create one that actually stands out and sticks.
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
Sustainable packaging isn’t a trend—it’s a market shift. Consumers are demanding it. Retailers are prioritizing it. And if your brand isn’t ready, you’re already behind. But here’s the catch: most “eco-friendly” designs fail on shelf. Want to be sustainable and sell? Keep reading. The real solution isn’t what you think.
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