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Design
What Does the New Normal Look Like for Packaging Design in a Post-COVID World?
COVID-19 is reshaping packaging trends we’ve taken for granted across all aspects of our lives. Packaging design is no exception. We’re seeing mainstream behavioral shifts sure to affect the packaging landscape for years to come, and as is so often stated with pandemic discussions, the packaging industry won’t be returning to normal. Instead, we’re transitioning…
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
Millennials don’t just buy products they buy alignment. If your packaging doesn’t reflect their values, it gets left behind. From shelf to social, their mindset reshapes how brands design, message, and deliver. Want packaging that converts this generation into loyal customers? Keep reading we’ll show you how to get it right.
Strategy
Is Brand Differentiation Possible In a Crowded Market?
We’re all familiar with brand differentiation as a concept. It’s an idea that applies to many aspects of your business, from how you position yourself to your target market to the products you sell. There are plenty of marketing philosophies around the idea, including those like the Blue Ocean Strategy. For those unfamiliar with it,…
Strategy
How To Create The Perfect Brand Value Proposition.
If your brand can’t clearly explain why it matters, your audience won’t stick around to figure it out. In a marketplace full of noise, a powerful brand value proposition is your clearest signal it tells the right people exactly what you offer, why it’s better, and why it’s worth their time. Ready to craft one that actually converts? Let’s get to work.
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