Types.
Strategy
How To Make Your Brand Human Again.
Your brand’s culture is what makes it unique, but is it human enough? Can making it more human bring more appeal? We look into the realities of brand marketing and how they affect your target market. Brand marketing is evolving. In the past, corporate moguls measured success by how standardized and cheaply they could get…
Design
5 Packaging Themes That Might Elevate Your Brand
Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!
Design
4 Ways Packaging Can Make Your Consumers Happy
Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be welcomed. Here are four ways to keep consumers happy and coming back for more via packaging design. When it comes to packaging, innovation is key. It’s not enough to simply…
Design
Designing Packaging that Teens Won’t Ignore
OMG. Like, I can’t believe they even packaged stuff like that. Like, didn’t they read SmashBrand’s article on how to package for teen customers? The affection teenagers have for your product could mean the difference between existing in obscurity and being a major retail sensation. This is not only because the teenage market is, in…
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