Types.
Design
How To Know When It’s Time For A Rebrand.
Age is not bad for brands; consumers prefer trusted brands that have withstood the test of time. However, a brand must examine the reason for the trust before continuing with the same identity indefinitely. Do consumers appreciate your dedication to quality, family ownership, and sustainable practices? Or do they remember you from a series of…
Design
3 Tips For Designing Packaging for Smaller Spaces
How does the popularity of “small” box retailers impact packaging? Yes, our great nation has built its reputation on bigness — we proudly shuffle down the street in our big pants, get in our big cars, drive to our big box stores, and buy the iPhone 6 Plus without the faintest hint of self consciousness….
Design
5 Ways Packaging Serves Your Customer.
What to tell cynics who don’t believe in the positive consumer benefits of branding and marketing. Packaging design is often perceived as a clever ploy by evil moustache-twirling marketing executives to trick customers into buying their product instead of the identical-in-quality-but-sold-in-hideous-packaging product right down the aisle. In fact, packaging design benefits are not limited to…
Design
Bottled Water and Brand Identity
Despite efforts from the opposition, water bottles are here to stay. What will change, however, is how we market bottled water. Enemies of water created waves crashing upon the opinions of consumers, requiring bottled water branding strategies that bring calm to the tide. The bottled water business must consider what society thinks about the manufacturing,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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