Design, Strategy, Testing

How Data-Driven Package Design Mitigates The Risks of Rebranding and Boosts ROI.

Rebranding always comes with risks, especially when updating your CPG packaging. Making the wrong moves could lose you brand equity, confuse your customers, and ultimately negatively impact your bottom line. However, there are also risks associated with maintaining your CPG brand and packaging in the same way. When the market tells you it’s time for…

Testing

Use consumer-tested packaging design to crack the code of impulse purchases.

For many FMCG brands, impulse purchases are the primary means of attracting new consumers and driving increased sales. And the make-or-break factor influencing these snap decisions is, of course, packaging design.  Marketing leaders know this. However, many still rely on intuition instead of data when creating packaging for high-impulse products. Rather than test the packaging…

Positioning, Innovation, Strategy

How To Craft Winning Brand Style Guides.

Inconsistent logos, shifting colors, mismatched fonts—sound familiar? Without a brand style guide, your brand loses recognition and trust. The world’s strongest brands don’t leave their identity to chance, and neither should you. Want to create a brand style guide that locks in consistency while allowing creative flexibility? Read on to learn how.

Design, Innovation, Positioning, Strategy, Testing

The Data-Driven Guide To Effective CPG Product Development.