Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Positioning

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Positioning

Identify The Best CPG Pricing Strategy For Brand Growth.

Master the art of CPG pricing strategy. Learn how data, consumer insights, and value perception drive profitability and market success for your brand.

Positioning, Innovation, Strategy, Design

How Retail Consumer Targeting Drives Faster Wins.

Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!

Positioning, Innovation, Strategy, Design

Mastering Brand Color Ideation For Maximum Impact.

Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.

Positioning, Innovation, Strategy

Effective Consumer Targeting Tactics Every CPG Brand Needs.

Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.