Types.
Testing
Brand Testing For FMCG and CPG Brands.
What does your go-to-market strategy look like? Does it include a round table of experts tossing out ideas on how to brand and message your product? Have you compiled extensive market research to understand your consumer better? What about brand testing? Have you worked through focus groups and consumer panels to meet the consumer’s “current”…
Design, Testing
An Inside Look at FMCG Packaging Design.
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.
Strategy, Testing
How To Execute A Targeted Go-To-Market Strategy.
It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference. Whether launching a new product or taking an existing product into a new market, strategic planning, and…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.