Packaging Design Testing Articles - SmashBrand - Package Design and Branding Agency - Part 2

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Strategy, Testing

Understanding the Role of CPG Testing in Brand Growth.

Discover how CPG testing drives brand growth, from concept testing to purchase intent, to optimize packaging, reduce risk, and boost sales. Read on to learn more!

Strategy, Design, Testing

An Ultimate Guide to Creative Brand Development.

Positioning, Innovation, Strategy, Design, Testing

The Data-Driven Guide To Effective CPG Product Development.

Strategy, Design, Testing

How to perform a successful retail product audit for CPG brands.

Success in retail hinges on visibility and impact. A retail product audit dives deeper than standard store audits, exposing hidden opportunities to dominate the retail store. Aligning insights from retail store audit processes ensures your retail execution outpaces the competition. This isn’t just about checking boxes—it’s about unlocking data-driven strategies that transform shelf presence and…

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