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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Positioning, Strategy, Design

Dog Treat Packaging Design That Boosts Sales Performance.

Learn data-driven dog treat packaging design tactics to boost shelf impact, highlight premium quality, and drive sales. Learn more!

Positioning, Strategy, Design

Cat Food Packaging Design Tips For Shelf-Stopping Success.

Cat food packaging design: Discover empathy-driven, data-backed pet food packaging that boosts shelf standout, extends shelf life & drives conversions.

Innovation, Strategy, Design

How To Develop A Dog Food Packaging Design That Converts.

Data-driven dog food packaging design that educates, differentiates, and sells. Learn proven strategies to win pet owners’ hearts and shelf space fast.

Positioning, Strategy, Design

How To Create A Shelf-Ready Animal Packaging Design.

Discover how to create high-performing animal packaging design that drives sales, connects with pet owners, and stands out across retail and digital shelves.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.