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Design, More
Brand Strategy: We’re Not Done with Paper Label Designs.
Will society ever truly be done with paper label designs? Paper is more than just an antiquated material we cling to because we’re emotionally unprepared for the encroachment of the 21st century. It’s also food for termites. The problem is, how do we use paper labels and still be relevant? Don’t worry – even though there…
Design, More
5 Ways to Use Lines to Bring Home the Point in Web Design.
We go through our daily lives all the time without thinking of lines and how much presence they maintain within our existence: they divide lanes of traffic, form the blueprint of every building we enter, and are visible in the curving lines of the veins of our bodies. It’s interesting to think of lines in…
Design
Don’t Make My Computer Look Like a $5 Brown Bag Special.
Why is the packaging for oversized luxury items so unbelievably dull? Honestly, it’s almost as though the manufacturers want their boxes to be used as the foundations for dog beds and makeshift shelters for the homeless. We’re kidding. No matter how sublimely extravagant a large appliance or computer is, no one keeps the boxes for…
Design, More
6 Popular Low-Impact Businesses and Their Products.
Western civilization has made it almost impossible to survive without creating somewhat of an environmental impact. Every year, the average consumer burns through about 17.6 metric tons of carbon and utilizes about 3,650 gallons of water, just from day-to-day routine. But brands dedicated to reducing environmental damage and allowing consumers to contribute to sustainable change…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.